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March 4, 2016

ESAB and its distributors focus on future growth through synchronization and cooperation

Generating greater value by providing more professional,

more effective products and services to clients

Singapore – ESAB, the world's leading manufacturer and supplier of welding and cutting equipment, systems and materials, successfully held the APAC Distributor Conference 2016 in Sanya, Hainan, on 11-12, January. The conference, with the theme "Stronger Together," provided opportunities to share and exchange experiences within the region and to foster a stable long-term cooperative relationship. During the two-day conference, ESAB's management, technical and sales teams, together with over 70 distributors from China and Southeast Asia, envisioned how to fully leverage the development and regional advantages of APAC to maximize resource sharing and take on new challenges in 2016.  

"Beginning in 2015, the two challenges brought about by manufacturing upgrade and economic slow-down quickly affected the entire industrial chain, including the welding and cutting equipment supplier on the frontline. With the integration of and restructuring between ESAB and Victor, we will be a leading integrated welding and cutting solution supplier on a global scale. In the ever-changing market environment, the only way to explore market potential and opportunities, as well as achieve win-win results, is through closer cooperation with channel partners and engagement at the executive level," said Mr. Stanley Chew, Vice President & Managing Director, ESAB APAC.

During the conference, ESAB management from China and APAC, presented a wide range of topics, including channel management, market forecast 2016, new product outlook, success stories sharing and value-selling competition. A reward ceremony for outstanding distributors was held during the conference. In the case sharing session, distributors from various industries showcased product success stories and experiences and discussed how to provide more professional and effective services to clients. This enables ESAB to have a better understanding of clients and hear the voice of distributors, laying a solid foundation for co-innovation and partnership in the future. One of the highlights at the conference was the value-selling competition that helped the distributors better understand ESAB's principles of selling. Distributors were divided into groups where they role-played in different scenarios. The judges were a panel of ESAB experts on value selling.

One distributor commented, "During a time of uncertain economic conditions not within our control, this conference was packed with insights and valuable information that will be helpful for our business development and planning. The team building session has built strong bonds for better collaboration and co-operation."

ESAB has established a sound reputation among its clients thanks to its years of production and sales experience. Mr. Stanley Chew emphasized that in a challenging 2016, ESAB will work with distributors to tide over this trying business environment, leveraging regional experience and resources.

ESAB is a recognized leader in the welding and cutting industry. From time-honored processes in welding and cutting to revolutionary technologies in mechanized cutting and automation, ESAB's filler metals, equipment, and accessories bring solutions to customers around the globe. For more information, visit


The Winning Team